14. Brand Applications

Brand Applications

Business Cards

Specifications:

• Size: 3.5" x 2" (89mm x 51mm)
• Paper: 16pt cardstock, matte finish
• Printing: Full color both sides

Front Layout:

• DYFIA logo (top left or centered)
• Name and title
• Contact information (phone, email)
• Background: White or light gray

Back Layout:

• Tagline: "Transforming Complexity into Clarity"
• Website URL
• Optional: Brand color accent or pattern

PowerPoint Presentations

Master Slide Elements:

• Title Slide: DYFIA logo, presentation title, date, presenter name
• Content Slides: Logo in footer, slide number, section divider
• Closing Slide: Contact information, call-to-action

Design Guidelines:

• Use Calibri font throughout
• Maintain 60-30-10 color rule (neutral, primary, accent)
• Maximum 6 bullet points per slide
• Use high-quality images with brand color overlays
• Include page numbers on all slides except title

Letterhead

Specifications:

• Size: 8.5" x 11" (A4: 210mm x 297mm)
• Header: DYFIA logo (left), contact info (right)
• Footer: Company address, website, tagline
• Margins: 1" all sides

Marketing Collateral

Brochures

• Format: Tri-fold or bi-fold
• Paper: 100lb gloss text
• Content: Services overview, case studies, contact info

One-Pagers

• Format: Single-sided 8.5" x 11"
• Content: Service description, key benefits, call-to-action
• Design: Hero image, 3-column layout, clear hierarchy

Digital Banners

Merchandise

Approved Items:

• T-shirts (white, charcoal, DYFIA blue)
• Notebooks and journals
• Pens and USB drives
• Water bottles and mugs
• Laptop stickers

Logo Placement:

• Use icon-only logo for small items
• Maintain minimum clear space
• White logo on dark items, colored logo on light items