Typography System
Primary Typeface: Calibri
Usage: All text - headlines, body copy, navigation, buttons, and emphasis text
Why Calibri: Calibri is the default font in Microsoft Office (Word, PowerPoint, Excel), ensuring perfect compatibility when converting these guidelines to DOCX format. It's modern, highly readable, and professionally recognized.
Headline Bold 48px
Subheading SemiBold 36px
Section Medium 24px
Body Regular 16px
Font Weights & Applications
| Weight | Value | Usage |
|---|---|---|
| Bold | 700 | Main headlines, section headers |
| SemiBold | 600 | Subheadings, card titles, CTA buttons |
| Regular | 400 | Body text, descriptions, all standard content |
Alternative Fonts (if Calibri unavailable)
Our font stack ensures consistent appearance across all platforms:
- Calibri - Primary (Microsoft Office standard)
- Segoe UI - Windows system font fallback
- Tahoma - Cross-platform compatibility
- Geneva - Mac system font
- Verdana - Universal web-safe font
- sans-serif - Browser default
Size Hierarchy
| Element | Desktop | Mobile | Line Height |
|---|---|---|---|
| H1 | 48px / 3rem | 36px / 2.25rem | 1.2 |
| H2 | 36px / 2.25rem | 28px / 1.75rem | 1.3 |
| H3 | 28px / 1.75rem | 24px / 1.5rem | 1.4 |
| H4 | 24px / 1.5rem | 20px / 1.25rem | 1.4 |
| Body | 16px / 1rem | 16px / 1rem | 1.6 |
Letter Spacing
- Headlines: -0.5px (tighter for impact)
- Body text: 0px (default)
- All caps text: +1px to +2px (improved readability)