Imagery Guidelines
Photography Style
DYFIA imagery should be modern, clean, and energetic, featuring diverse teams, collaborative workspaces, and technology in action.
Image Characteristics
- Lighting: Bright, natural lighting with vibrant colors
- Composition: Clean, uncluttered backgrounds
- People: Diverse, authentic, engaged in real work
- Technology: Modern devices and interfaces
- Mood: Professional yet approachable, energetic but not chaotic
Subject Matter
Preferred Subjects
- Diverse teams collaborating
- Modern office environments
- People using technology productively
- Close-ups of hands working on devices
- Bright, open workspaces
- Data visualizations and dashboards
Avoid
- Staged, overly posed photos
- Stock photo clichés (handshakes, pointing at screens)
- Dark, moody lighting
- Cluttered, messy environments
- Outdated technology
- Isolated individuals (emphasize collaboration)
Color Treatment
Apply a subtle color overlay using DYFIA brand colors to create visual consistency:
- Primary overlay: DYFIA Blue (#2D6DB5) at 10-15% opacity
- Accent overlay: DYFIA Green (#28916D) at 8-12% opacity
- Gradient overlay: Blue to Green gradient at 15% opacity for hero images
Image Specifications
| Usage | Dimensions | Format | Max File Size |
|---|---|---|---|
| Hero Images | 1920x1080px | JPG | 500KB |
| Blog Featured | 1200x630px | JPG | 300KB |
| Social Media | 1200x1200px | JPG/PNG | 200KB |
| Thumbnails | 400x300px | JPG | 100KB |
Image Sources
Recommended stock photo sources:
- Unsplash: High-quality, free images
- Pexels: Diverse, modern photography
- Adobe Stock: Premium, professional images
- Custom photography: Preferred for authentic brand representation
Accessibility Requirements
- All images must have descriptive alt text
- Decorative images should have empty alt attributes (alt="")
- Text overlays must maintain 4.5:1 contrast ratio
- Avoid conveying information through images alone